FlavaVille Experience.
A vibrant, mobile-first transformation for a bustling food truck and catering brand. We migrated a rigid Squarespace template to a dynamic Framer site, introducing a live CMS menu and high-impact visuals to convert hungry visitors into loyal patrons.
Scope
Client
Duration
Year
Escaping the "Cookie-Cutter" Constraint.
FlavaVille’s previous online presence was built on Squarespace, which offered stability but lacked soul. The generic template struggled to capture the kinetic energy of a food truck business and failed to highlight their high-margin catering services effectively. Functionally, the static menu was difficult for the client to update on the fly, often leading to out-of-date offerings during busy service hours. The brand needed a digital identity that tasted as good as the food.
A "Taste-First" Visual Architecture.
I migrated the entire ecosystem to Framer to unlock complete creative control. I designed a "mobile-first" interface, recognizing that 90% of food truck customers are browsing on their phones. I implemented a robust Framer CMS for the Menu and Location sections, allowing the client to toggle items "Sold Out" or update daily stops in seconds without touching the design layer. Visually, I utilized full-bleed imagery and bold typography to create an immersive, appetite-inducing user interface.
From Static Page to Conversion Engine.
The new site is a high-performance asset that matches the speed of the business. By ditching the heavy Squarespace code for Framer’s optimized react-based output, site load times dropped significantly—crucial for retaining users on mobile data. The streamlined "Book Catering" flow has reduced friction for high-value leads. The result is a bespoke digital storefront that doesn't just inform users where the truck is, but actively drives them to go there.
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